Ebook Pyramid Principle, The: Logic in Writing and Thinking, by Barbara Minto
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Pyramid Principle, The: Logic in Writing and Thinking, by Barbara Minto
Ebook Pyramid Principle, The: Logic in Writing and Thinking, by Barbara Minto
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How can you grasp the attention of your audience in a couple of minutes? How can you create a compelling story with a logical structure that is easy to understand and easy to remember. If you have to convince customers and have limited time for a presentation with busy executives this can be quite a challenge. But how can we do this? The Pyramid Principle is the answer to this question. Developed by Barbara Minto from McKinsey to find a method for the consultants to structure their advice and consulting reports. Nowadays every McKinsey Consultant is trained to learn and apply this method and it is also used by many other consulting companies worldwide. Consulting Methodology made the Minto Pyramid Principle an essential part of the Issue Based Consulting training program. Together with some other techniques Issue Based Consulting is the ultimate consulting toolkit.
- Sales Rank: #2590182 in Books
- Published on: 1987
- Binding: Paperback
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Very useful to clear my ideas & improve my communications.
0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
Clear concise practical
9 of 11 people found the following review helpful.
You Must Practice What You Read
By Ronald T. Jacobs
I purchased this book primarily because it was referenced by several authors of other Mckinsey books that I've read. I was taken aback by the price of the book but I'm of the school of thought that great ideas need not come in large packages. As like many of the other reviewers, I found this book a tough read and had to break it down into smaller bite size readings. What I did that help me tremedously was build a Pyramid chart capturing the SCQ ---Answer using sticky notes. Once built, I was able to easily see the ideas she was presenting and was able to clarify my thinking and writing substantially.
For years I struggled with getting my ideas out of my head and onto paper coherently. Now, I have a great tool that speeds this process up and get my point across succintly.
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