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Pricing: Making Profitable Decisions, by Kent B Monroe
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Pricing, 3/e, synthesizes economic and marketing principles with accounting and financial information to provide a basis for analyzing pricing alternatives within legal and corporate constraints. This revision of this classic text brings readers an understandable writing style, a more complete discussion of the quantitative issues, and a greater number of clear-cut examples. The material on the economics of pricing now reflects recent research in pricing by applied economists and marketing researchers trained in economics.
- Sales Rank: #2025758 in Books
- Brand: Brand: McGraw-Hill/Irwin
- Published on: 2002-09-18
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x 1.26" w x 6.40" l,
- Binding: Hardcover
- 688 pages
- Used Book in Good Condition
About the Author
Kent Monroe is a professor at the University of Illinois.
Most helpful customer reviews
6 of 7 people found the following review helpful.
Pricing Brick
By Cristian Sepulveda
It is a good one, it go in deep in all areas about pricing, analise microeconomy theory about pricing, customer behavior, cost structure, competence signalig, price wars,etc. is a must if you want to learn about pricing.
0 of 0 people found the following review helpful.
great book for anyone interested really studying pricing
By Romeo Richards
This is a great book for anyone interested really studying pricing. The author includes examples and good information concerning many areas of pricing including the microeconomy theory and cost structure.
Romeo Richards
How To Market And Manage A Professional Firm
2 of 9 people found the following review helpful.
Disappointed At UTPA
By Francisco D. Guerra
International Books sent me a "1979" version of book "Pricing" by Monroe. The book I viewed and purchased via amazon did not look like the copy I received which was a hardcover green book 1979 edition. This should never happened and I expect a full refund from Amazon and/or International books.
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