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ENTREPRENEURSHIP: The Art, Science, and Process for Success, by Charles Bamford, Garry Bruton
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Note: This is a standalone book. Does not include access card
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
- Sales Rank: #98344 in Books
- Published on: 2015-02-09
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 1.25" w x 8.50" l, .0 pounds
- Binding: Paperback
- 352 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
Great book!
By Roberta
I absolutely loved this book for my entrepreneurship class. It doesn't go very in-depth, but it manages to touch on all the basic subjects very nicely. Perfect for an introductory level class, or just to get the basic concepts. It's fun and entertain ring to read, and includes several story-examples that continue the throughout the book. I would highly recommend this book!
1 of 1 people found the following review helpful.
Awesome
By Brent
The best textbook on entrepreneurship, hands down.
Great examples, detailed chapters, and I love the narratives of different entrepreneurship scenarios that follow throughout.
If you need a textbook for your beginning entrepreneurship/small business class, no need to look any further!
1 of 1 people found the following review helpful.
GREAT BOOK
By Nikita Benedict
This is a really great book for anyone who is thinking about starting their own business. Lots of really great information presented in an easy to understand way.
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